We set out from the requirement that the technological features of the product should be easily understood and easily adopted by the consumers. For this reason, we designed a video that consumers can identify with themselves while watching.
In the promotional video, we used real images and animation images together to achieve both our description and identification goals. By using the vitalization technique, we made it easier for consumers to understand the product. Since it is a global product, we used English as the video language.
Task
Our brand needed a promotional video for its product to be announced both in Turkey and globally.
