We started a long lab run for the new Softtech. And finally we decided to build on the brand’s corporate identity, brand image and website by telling a deep-rooted story.
Our tables and walls were filled with logo sketches, calculations and story drafts. Taking into account the simplistic concerns in the brand transformation, we have created the new corporate identity in a minimal style.
Softtech wanted to reflect the transformation that it has initiated in strategic sense to brand communication and corporate identity.